OrderUGC / Filmed, not generated

Filmed, not generated

Filmed, not generated

Every OrderUGC video is filmed. A real actor holds your real product at our studio, and a camera records it. Nothing on screen is generated.

AI video still goes wrong in four places that matter for a product demo.

1. Hands using the product

Using a product is a run of small, exact movements: a thumb finding a pump, fingers twisting a cap, a hand turning a box to show the side. Video models are trained to make frames that look plausible, not to follow physics, and the moment a hand touches an object is where that shows.

Fingers merge into the product, wrap around the wrong side, or multiply for a frame. Objects slide through the hand holding them. Viewers can't always say what's wrong, but they feel it, and they scroll on.

2. Logos and labels that warp

Your packaging is the one thing on screen that has to be exactly right. Generated video draws text as shapes that look like letters, so a brand name blurs, misspells itself or changes from one frame to the next.

T2VTextBench, a 2025 benchmark of ten text-to-video models, found most of them struggle to generate legible, consistent text, and names advertising, where a brand name has to render precisely, as a case where that matters.

3. Holding your actual product

AI UGC tools put a product in an avatar's hand by working from a photo you upload. The avatar has never held it, so the video can't show its weight, its texture, how the lid really opens or how big it is next to a real hand.

For a lot of products, that's exactly what the buyer wants to see before they buy. Our actors have your product in their hands, and they've tried it before the camera rolls.

4. AI labels on TikTok, Meta and YouTube

The big platforms now tell viewers when a video is AI-generated:

A label like that tells the viewer the person in your video isn't real, at the moment you're asking them to trust what that person says. Filmed footage of a real actor doesn't get one.

California SB 1050

California's SB 1050, signed in September 2026, makes it unlawful to run an ad that prominently features a synthetic performer without a clear and conspicuous disclosure. A synthetic performer is an AI-generated person realistic enough to pass for a human performance. The disclosure has to read close to "this performance features a synthetic performer" or "no human performer is depicted."

"Prominently" includes a synthetic performer in the foreground demonstrating the product or delivering the message, which describes most AI UGC ads. The law takes effect on January 1, 2027.

Our actors are real people, so it doesn't apply to our videos, and you don't need a disclosure on them. This is a summary, not legal advice.

Where AI video does make sense

AI UGC tools are fast and cost little per video. They're a reasonable choice for testing lots of hooks in many languages, or for a product that doesn't physically exist yet. OrderUGC vs AI UGC tools compares the two side by side.

If the video has to show your real product in a real hand, it has to be filmed. Our homepage has the same product filmed by us and generated by AI, in one frame, so you can see the difference for yourself.

Questions

Is any part of an OrderUGC video AI-generated?
No. The actor, your product and the setting are all filmed with a camera at our studio, and our in-house editors cut the video.
Do I need an AI disclosure on your videos?
No. Our actors are real people, so platform AI labels and California's synthetic performer disclosure don't apply to our videos.
Why does AI video struggle with products?
Video models make frames that look plausible rather than following physics, so hands touching objects, and text on packaging, are where they slip: fingers merge into the product and labels warp between frames.
What does California SB 1050 require?
An ad that prominently features a realistic AI-generated performer needs a clear and conspicuous disclosure, worded close to "this performance features a synthetic performer" or "no human performer is depicted." It takes effect on January 1, 2027.
Will TikTok label an AI-generated ad?
TikTok requires a disclaimer on ads whose media is AI-generated or significantly changed with AI, and it can label AI content automatically when the file carries Content Credentials.

Order a filmed UGC video

From $199, with a real actor holding your real product.