UGC video cost in 2026: real prices and what changes them
A UGC video costs anywhere from a few dollars to thousands depending on what you are buying. Our published 2026 prices, three example budgets, and what moves the total.
"How much does UGC cost?" gets answers anywhere from a few dollars to a few thousand, because people are describing different things: an AI render, a marketplace creator's fee, a managed campaign, or a finished video from a studio. This guide uses our own published 2026 prices as a worked example and shows what changes the total.
What a UGC video costs at OrderUGC
Every video is vertical and includes a script written by our team, your approval before filming, one of our actors holding and using your product, professional editing and one round of revisions.
| Length | Price per video |
|---|---|
| 15 seconds | $199 |
| 30 seconds | $350 |
| 60 seconds | $600 |
Ordering several at once takes money off the videos: 2 to 3 videos take 3% off, 4 to 9 take 5%, and 10 or more take 10%.
Monthly plans
A plan is a set number of videos a month at one length, at a discount. Unused videos roll over for 90 days.
| Videos a month | Discount | 15 seconds | 30 seconds | 60 seconds |
|---|---|---|---|---|
| 4 | 10% off | $180 | $315 | $540 |
| 8 | 17.5% off | $165 | $288.75 | $495 |
| 16 | 25% off | $150 | $262.50 | $450 |
Prices are per video. Four 15 second videos a month on a plan come to $720.
Extras that change the total
- Rush delivery in 72 hours: $99 per video.
- Amazon storefront upload: $49 per video. We publish the video to our Amazon Influencer storefront and tag your product.
- A specific actor: $49 per order.
- We buy the product for you: the product's cost plus 15%.
- Behind-the-scenes video and photos from your shoot: $200 per order.
Three example budgets
- To test the idea, one 15 second video is $199.
- For a batch of ad variations, four 15 second videos ordered together are $796 before the discount, and 5% off brings them to $756.20.
- For a launch with a deadline, three 30 second videos are $1,050, 3% off makes $1,018.50, and rush on all three adds $297.
What drives the price of UGC in general
Across the market, a handful of things move the number more than anything else:
- Who's on camera matters most. An AI avatar costs very little per render. A real person costs more, because someone is paid to perform and film.
- Longer videos need longer scripts, more takes and more editing.
- Some services expect you to write the brief and the lines, and others, like us, write the script and ask you to approve it.
- Marketplaces and platforms commonly charge a subscription or a percentage on each creator payment, on top of what the creator charges.
- Usage rights vary: check whether paid ads are included or extra. Ours cover anywhere online, paid ads, CTV and OTT included. Broadcast TV, film and radio need an extended license.
- Re-shoots cost money: if a change means filming again, someone pays for the shoot. Approving the script first is how you avoid that.
An AI tool will almost always win on price per video. Whether it's cheaper per sale depends on whether your product needs a real hand to sell it. Our comparison of AI UGC tools and filmed UGC goes through the trade-off.
Amazon and other video types
For Amazon listings, a vertical UGC video costs the same as above. If you also want the polished, horizontal product video a listing usually leads with, our Amazon product videos are $150 for 30 seconds, made by Envy Creative, the studio behind OrderUGC. UGC video for Amazon listings covers both, and the storefront upload. Commercials start at $500 for 30 seconds and long-form YouTube videos at $300 for 2 minutes.
How long it takes
Delivery is 7 days from when we receive your product, or from when you pay if there's nothing to ship. That assumes the script is approved in good time, since we can't film before it is.
All of this is also on our UGC video service page, which reads its prices from the same place the order form does. When you've picked a length, you can order here.